MEMPHIS, TN- (WMC-TV) - A Memphis skateboard shop was going under until the Grizzlies' big wins, that is when owner Hunter Demster started selling T-shirts.

The "Grind City" shirts saved his Midtown business which was burglarized twice at the shop, and once his home, in seven months.

"Since I have been selling, started carrying the Grind City Shirts, I have been selling at least 15 a day which as been the difference in having a little bit of money in my pocket and not," said Demster.

He said those customers are also looking at his skateboards.

Mayor A C Wharton said that televised Grizzlies home games, including short views of Memphis attractions, are catching the national audience's eye.

Mayor Wharton has named Friday "Grizzlies Friday", and encouraging people to wear team colors and Grizzlies attire.

Fans all over the Mid-South are excited about Grizz game 3 in the Western Conference Finals Saturday at the FedExForum.

Shelby County Government continues to partner with faith-based organizations and other groups to host Mayor Mark Luttrell’s Family Life Series. Representatives from Shelby County Government and other agencies will speak at Keel Avenue Baptist Church during a five month series of presentations.

On May 16, the CDC issued its first comprehensive report on children's mental health describing federal activities that track children’s mental disorders in the United States.

Tonight’s series, led by Just Care Family Network Executive Director Dr. Altha Stewart, will aim at “Helping Children and Youth Affected by Crime and Violence” 

 “Just Care Family Network is honored to be a part of this series.

MEMPHIS, TN- (WMC-TV) - When many Memphians think of the Bluff City they think of Elvis, barbecue, and now the Grizzlies – but many also think of Action News 5's Joe Birch. A young Joe Birch stepped into the Action News 5 newsroom 35 years ago this May to bring viewers all of the latest and breaking news.

One of Action News 5's lead anchors became a permanent part of the Action News Five family just a few years after being an eager newsroom intern.

It has been 35 years since Joe's first day on the job as of Monday.

His familiar face, and hair, coming into hundreds of Mid-South homes every night from the anchor desk and beyond.

Career accomplishments include carrying the Olympic Torch on its way to Atlanta, and sending well wishes from Memphis to the Pope – to list a couple.

Joe has not slowed down in the years since the station celebrated his 30th anniversary.